To raise awareness of how home equity line of credit products can help with home renovation, TD Bank asked us to pitch them ideas around educating customers. But customers are already paralyzed by the thought of renovation. So, we can’t expect them to come to us. We’ve got to go to them. That’s why we took our message on the road with HGTV and DIY Network’s Jason Cameron bringing guidance, inspiration, and more to home-improvement-hungry Americans. To promote the tour we created a fully responsive content hub with over two dozen articles and videos. In-store posters, animated LCD screens, Brochures and window clings. A complete marketing campaign including radio geo-targeted digital banners, paid content plus owned, earned and paid social media.