Hi, I’m Craig! I’m a seasoned and passionate design, advertising and marketing veteran with over 15 years of experience developing and translating brands through digital, print and video.
My resume begins at the dawn of the Dot-Com days innovating in the always evolving ecosystem of brands, commerce and media solving complex marketing problems for clients while nurturing creative teams to deliver successful, compelling content, experiences and campaigns. Some of the brands I’ve worked with include Apple, eBay, DIRECTV, TD Bank, E*TRADE, CNN, American Express, Nikon, Kmart, and MTV.
In my off time, I love learning Japanese from my wife and having Lightsaber battles with my son. On the rare occasion with time left over you can find me drawing, painting, building furniture or going a few rounds at the Kyokushin Karate dojo.
Direct teams of designers, copywriters, and developers in the creation of digital advertising, web design, mobile, sponsored content, social media, print, out-of-home and radio for DIRECTV and TD Bank. Established a streamlined process for working with internal and external production partners to quickly execute digital campaigns while reducing costs and increasing effectiveness. Led iCrossing’s transition from Flash advertising media to HTML5 while maintaining timelines and costs for both the agency and our clients.
Responsible for web design, UX, mobile, tablet, and marketing across all Ziff Davis digital media properties with over 45 million unique monthly visitors. Managed the design, photo, and production teams to deliver daily updates for PC Magazine, Geek.com and, ExtremeTech. Directed the design and production team responsible for the monthly digital publication of PC Magazine on the iPad, Kindle and Zinio App. Creative lead in charge of the look and feel for the redesigned brand identity and site for Geek.com.
Led a team of art directors, designers, production artists and copywriters to develop and maintain all aspects of Creative for a fast growing e-commerce destination focused on moms, kids, and babies. Worked on websites, mobile, UX, social and marketing to create a unique online brand identity for a site with over 2 million members and 200,000 daily visitors. Worked with photographers, stylists and photo retouchers providing creative direction for the in-house photo studio.
Directed teams of designers, copywriters, animators, and video editors to create digital advertising campaigns and websites for Apple, eBay, Google, AMC Theaters & Nike.
Responsible for guiding all areas of creative for Nikon’s international image hosting website mypicturetown.com including design, marketing, and UX.
Created digital advertising, print, broadcast and out-of-home for clients including E*Trade, Discovery Networks, CNN, eBay, Long & Foster, Del Monte and BrownCo.
Creative lead responsible for the redesign and creative maintenance of smartmoney.com a daily personal finance news site with 2.1 million unique visitors a month. Worked with advertising partners and third party clients to develop uniquely tailored marketing campaigns and world-class investment tools for clients including American Express, Chase, JP Morgan and Cigna.
Collaborated with print and television teams to develop award winning websites and digital marketing for Kmart, Absolut, New York City Public Schools and the Sci Fi Channel.
Bachelor of Fine Arts in Illustration
Recipient of the Silas H. Rhodes Scholarship